The arrival of 2021 has actually seen Hamburger King go out with the old and in with the new. Today, the most apparent modification is its brand-new logo design. Over the course of the year, it’s also due to revitalize uniforms and product packaging in addition to its signage, advertising, and marketing. Based upon its logo design reveal, the brand could be headed for a winning year.A quick
history of Hamburger King logos
Burger King originally started as Insta Burger King. Their initial logo was their name in black, topped by what appeared like a sun in gray and black. This lasted one year (1953-1954). They then switched to using simply their name in black. This lasted from 1954 to 1957.
In 1957, Burger King presented color and intricacy. Their logo ended up being a king sitting on top of a hamburger, sitting on top of a banner with their name and the slogan “HOME OF THE WHOPPER”. This lasted from 1957 to 1969.
In 1969, they introduced a new logo with their name “sandwiched” inside a bun. This basically lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the new millennium prompted Burger King to upgrade its logo. The “whopper” style remained, however it was slanted slightly and surrounded by a blue crescent.Its “2021” logo style
is essentially a return to the 1969-1999 logo design. It’s been structured and upgraded a little, but that is actually all.New 2021 Burger Kink Logo Design Its “2021 “logo design is basically a
return to the 1969-1999 logo
. It’s been structured and upgraded a little, however that is actually all.A masterclass in flat logo design There are three main reasons that the new logo is a masterclass in flat logo style. First of all, it’s easy. One of the very first
lessons a logo designer finds out is that less is more in logo design. The less you try to pack into a logo, the much easier it is for viewers to absorb it quickly. This is especially crucial in today’s fast-paced world.Secondly, it returns on brand name. Just removing the blue crescent would have enhanced the logo. Blue is found in the natural world, but it
is unlikely to be associated with wholesome food. Switching out the generic yellow circle for a whopper bun makes it clear that the logo relates to a food business.Reorientating the text makes it easier to scan rapidly. What’s more, the font style provides a picture of thick, abundant juiciness. It conveys the message that this is exactly what you can anticipate from a Hamburger King burger.Thirdly, it works
across a variety of media. Hamburger King requires a logo design that looks as good on crumpled product packaging as it does on Instagram. This implies that bold is gorgeous. You want chunky shapes, thick text, and bright colors.The power
of familiarity All the previous comments could use to any logo. There is, however, one additional reason why the brand-new Hamburger King logo design is a winner. It links back to Burger King’s most established logo. Familiarity can be a powerful
tool. It’s one McDonald’s uses frequently( and efficiently). The brand-new logo design might allow Burger King to take a leaf out of its arch-rival’s playbook.